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Every day we hear the word differentiation as a strategy to conquer new markets. In fact, great differentiation provides brand awareness and, consequently, higher chances in sales and business success.
In the bakery and pastry industries, namely in the bread and pastry products (cakes, pies, desserts and cookies) the differentiation is vital to the success.
The formula of the recipe (ingredients and flavours), the presentation (dimension, shape and final appearance), the packaging, the distribution, the sense of smell and the customer attendance are factors that should be managed as variables to differentiate products and brands.
Produce a triangular bread,
Add a “new” ingredient that might give an attractive taste or pleasant smell to the cake,
Surprise the customer with a pie than can be consumed with several accompaniments, offering different experiences.
Everything can be used to differentiate the products!
With this in mind, we present the innovative dough mould press with a stamping element that provides a lace cut format to the produced pies. See this video and improve your creativity:
Interested? Contact us.